Meal prep software for San Francisco, California.

San Francisco is seven miles across and full of people who cook twice a week at most. Hospital staff in Parnassus and Mission Bay work twelve-hour shifts, the offices in SoMa and the Financial District empty late, and the gyms and run clubs from the Marina to the Embarcadero produce the rest. Diets here are specific — vegan, gluten-free, dairy-free, high-protein — and customers expect to filter for them before they subscribe. Mealforma is meal prep software that lets a San Francisco company sell those plans, take the orders and run the week in one place.

Delivery here is not a distance problem. Seven miles is nothing; parking on Russian Hill at six in the evening is everything. Add one-way streets, blocks steep enough to matter, lobby buzzers, and buildings where a box left on the step does not stay there. Mealforma gives the driver the stops in order with the customer's own note — the buzzer, the side door, the neighbor who signs — and a photo at the drop, and the route stays on the phone when the signal goes.

The market does not stop at the county line. A kitchen in the Bayview or Dogpatch picks up Daly City and South San Francisco quickly, then Oakland and Berkeley across the bridge, where the bridge traffic makes a same-day double run unrealistic. Most operators run the city on two days and the Peninsula or the East Bay on a third. Delivery zones, delivery days, cut-off times and fees are settings you change yourself, so adding the East Bay is a zone with its own Wednesday rather than a second system.

San Franciscans do everything from their phone and expect to. Choose this week's meals, swap one, skip a week, pause while they travel — none of that should need an email to you, and on Mealforma it does not. A large share of the city's households speak Chinese or Spanish at home, and the storefront, the customer account and the emails are translated, so a customer picks their language once and keeps it without anything about their plan changing.