Meal prep software for Tampa, Florida.

Tampa trains outdoors all year. Bayshore Boulevard is full of runners before work, the gyms in South Tampa and Seminole Heights fill at six, and MacDill Air Force Base puts thousands of people on a fitness standard a few miles from downtown. They buy the same thing: macro-counted meals ordered a week at a time, eaten at a desk or between shifts. Mealforma is meal prep software that gives a Tampa company one place to sell those plans, take the orders and see what the week actually looks like.

Heat is a delivery constraint here, not a footnote. From May into October a Tampa driver carries chilled food through afternoons in the nineties with the humidity on top, so windows have to be kept and routes have to be short. Mealforma builds each day's route from the orders that are actually locked, hands the driver the stops in order with the customer's notes, and takes a photo at the door. An afternoon thunderstorm moves one stop rather than the whole day.

The bay sits in the middle of the market. A Tampa kitchen that takes an order from St. Petersburg or Clearwater is sending a driver over the Howard Frankland or the Gandy, and I-275 at five o'clock can add half an hour to a single stop. Most operators run Hillsborough on one day and Pinellas on another rather than crossing twice. Delivery zones, delivery days, windows and fees are settings you change yourself, so that split is two rows in admin, not a rewrite.

The metro keeps pushing east and north. A kitchen near Ybor City picks up customers in Brandon, Riverview, Lutz and Wesley Chapel inside a year, while downtown and the Channel District add towers with a front desk and a gate code. The note a customer writes once — gate code, building, leave it at the desk — travels with every order to the driver's phone instead of sitting in your inbox. Customers choose this week's meals, skip a week or pause for a trip from their own account.